Today, we at Pheedo are pleased to announce a way for advertisers to effectively measure user engagement and the overall impact of their content campaigns in social networks, websites and blogs.
With content moving beyond the website into widgets, start-pages, RSS readers and social environments - advertisers want to know where and how their content is being consumed.
Pheedo, the distributed media advertising pioneer, now measures user engagement with news feeds (RSS) for advertisers distributing content through social media environments including facebook and MySpace, start-pages, widgets, lifestreaming applications and leading blogs.
The FeedPowered Analytics Dashboard(tm) provides advertisers with comprehensive intelligence about where their content is being consumed as well as a deep understanding of how the content is being consumed beyond their website.
Some of the exciting Dashboard features include:
* Active User Analysis - Track the number of feed subscribers and feed subscription growth trends.
* Content Engagement - Track the number of views and clicks on editorial items. Determine which content is most popular with your readers. Track interaction rates to social media environments like Digg, Reddit and Facebook.
* Advertising Stats - Monitor ad impressions, clicks and CTR on feed content ads.
* Social Media Distribution - Track the consumption points where subscribers are receiving and interacting with content.
* RSS Subscription Page Optimization - Page dedicated and optimized to increase RSS subscribers.
* Subscription Options - Enable readers to subscribe to RSS feeds via email. RSS/Email subscribers and actions are tracked.
* Feed Management API - Create and update settings, export data via an API.
President of Connect Direct Inc, Howard J. Sewell states, "The Pheedo platform provides a unique engagement map that enables our clients to interact with prospects, customers and partners in a more meaningful dialogue within a social media setting."
We are excited to be bringing Pheedo's technology in helping create the standard in Social Media analytics while providing advertisers a way to evaluate the ROI of distributed media.
For more information, you can read the official press release or contact Pheedo directly.
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